After all, it’s an ethical company (“fair-trade”) that uses the best (“organic”) ingredients, all while making sure the customer gets the strong cup of coffee they want (“high-caffeine”). The next few words back up Death Wish’s claim that it’s the best. With the first three words, “Death Wish Coffee,” you already get an idea of what the company sells (coffee) and what defines its brand (hardcore, but tongue-in-cheek about it).ĭeath Wish then says it’s the “top online coffee-seller.” With these words, it positions itself as the best, lets the reader know it’s an ecommerce store, and reaffirms that it sells coffee. Clever naming helps Death Wish Coffee pack a punch here.
Here’s a good example of a great meta description.Īll together, it’s just twenty one words. They’ll simply click on the link, satisfying their curiosity without having to think about it. It all happens so quickly and painlessly, many searchers won’t even notice themselves making a decision. The good descriptions give you a brief overview of what the site is about, as well as a compelling reason to click the title tag. The rough 155-character limit means the meta description can’t be much longer than a tweet. Reading other people’s meta descriptions will make the process look deceptively simple, but that simplicity is the very thing that makes them so hard to write. Register now Dissecting a home page meta description Below them you’ll see a description of no more than ~155 characters. The blue words at the top are the “Title Tag.” They’re the title of the web page. This page is extremely complicated, but for now let’s ignore all the ads, images, and videos, in favor of the more traditional organic search results. When you type a search query into Google, let’s use “temporary tattoos” as an example, you’re led to a search engine results page (SERP).
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You'll see them in a page's code as if you’re like many business owners, one aspect of SEO could be giving you trouble: meta descriptions.
You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO). You’re working hard to market your company.
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